National Day of Prayer Giving Tuesday Campaign
The National Day of Prayer is an annual observance held on the first Thursday of May, inviting people to pray for the nation.
I was tasked by NDP to create social media assets for their Giving Tuesday campaign, “Share More Prayer”. Giving Tuesday is held every year on the Tuesday after Thanksgiving with the intention to serve as a day of global generosity. NDP’s campaign was successful in increasing their donations and reaching their target goal.
The first step of the campaign was to create logo marks that combined brand elements of Giving Tuesday with Brand Elements of National Day of Prayer. I explored many different options before selecting a few to use for the campaign branding.
I created graphics for Instagram and Facebook using a collection of NDP photographs and quotes from NDP event attendees.
