Blank Slate Brand Identity
Blank Slate is a unique, independent music and art events space in downtown Elyria, OH. Their minimalist space provides a perfect backdrop for artists to showcase their work and musicians to perform in an intimate setting.
I was able to collaborate with their founders in the early stages of their work to give Blank Slate a visual identity that connected with their visitors and spread awareness in the community.
I was able to collaborate with their founders in the early stages of their work to give Blank Slate a visual identity that connected with their visitors and spread awareness in the community.
The first step was to identify their values and the image they wanted to present. Their name embodies their philosophy:
that creativity has no limits and every event is an opportunity for artists and musicians to start with a blank slate and unleash their full potential.
This idea of a blank canvas is seen throughout their branding. I worked closely with them on building their brand elements including their logo, color palette, typography, print collateral, website, newsletter and more.
