Eldorado Spring Water Brand & Marketing Collateral
Eldorado Natural Spring Water is a bottled water provider near Boulder, Colorado. The pride themselves on their naturally sourced water awarded for its great taste. As a growing company, they needed to organize and expand their brand and website to keep up with their growing popularity. Services included website design, marketing collateral, E-commerce UI, and more.
Some of the first work I did for them was really trying to organize their brand. As their business had grown, their identity had started to get disorganized with many different colors and shades being used, a wide array of fonts and just a lack of overall consistency. So i work to establish a final set of visual elements and put that together in a brand guide to move forward with.
What makes Eldorado stand out from their competition is their uniquely pure natural spring water source in the Rocky Mountains. Their water has been recognized for its taste and purity and has a number of health benefits.
I wanted to emphasize this purity and the beautiful landscape their water is sourced from throughout their branding.
In my work for them, I’ve designed a number of print marketing pieces, social media graphics, emails and other brand collateral along with a website design update.
