Busking 4 Bread Brand Identity
Busking 4 Bread is a movement that wants to take the positive energy of street performance and musician networking and translate its success into charity work. That’s accomplished by having volunteer musicians busk at different locations all over the greater Cleveland area, donating all of the proceeds to charity. Many soup kitchens are responsible for purchasing their own utensils and certain produce for their meals. Busking for Bread aims to diminish the out of pocket costs that organizers have to pay.
I worked with them on creating a visual identity to build recognition for their organization and promote their cause. My work started with identifying the values and motivations that made them passionate about what they do. The next step was creating a logo and building other brand elements. From there, I went on to create a number of marketing pieces including a website, social media graphics, print collateral, and more. We created a brand that would resonate with their audience and grow their cause.
